Four is an Edinburgh based PR and Marketing agency dedicated to helping companies of all sizes to grow through powerful and effective communications and media engagement. Working within a wide range of sectors, they pride themselves on successfully delivering creative and impactful campaigns, which have been designed to directly support business objectives. Four offer a full range of PR and marketing support services including strategy and consultation, influencer relations, media relations, copywriting, content creation and social media management.

The Team

Pamela Badham


Pam is a PR and Marketing professional with over 12 years’ agency experience heading up local, national and international PR campaigns. She has worked across a diverse selection of clients ranging from rare whiskies, boutique hotels and local restaurants to a global portfolio of meetings and incentives exhibitions with events on five continents across the globe. Pam decided to set up Four PR & Marketing following the birth of her second son Arlo, as it quickly became apparent that the 9-5 structure was never going to work for her and her family. Pam is incredibly passionate about helping companies of all sizes grow through powerful, effective communications and media engagement both online and offline. She is a firm believer that PR and marketing support should be both flexible and most importantly affordable.

Becky Güth

PR Consultant

Becky Güth is a communications professional with over six years of agency experience, working for the likes of lifestyle legend Mary Portas, as well as large and boutique specialist agencies. Having worked for over 50 brands across health, wellbeing, fashion, accessories, jewellery, homeware, kidswear, menswear, cosmetics, shoes, retailers and watches, Becky has collated a strong and varied contact list within the press.

Tanya Binks

PR Consultant

Tanya is a relentless publicist with over twelve years experience across food and drink, travel, entertainment and events, beauty and retail.
She has a passion for generating coverage for clients and an appetite for any media. She also has extensive experience in events, whether it be planning, to liaising with media and influencers, to on-the-day event managing or post event activity.

Sally McInerney

Social Media Manager

Sally is an experienced commercial manager with a background in sales, sponsorship and advertising. Having spent much of her career working to increase sales and achieve financial budgets, she decided to turn her skills to social media and following the completion of a Digital Mums course in 2016, she became a Social Media Manager. Sally strongly believes that at the heart of all social media campaigns, quality content must be driving the increase of brand awareness and sales. Her approach is based on building an engaged and relevant following, who want to interact with brands or organisations. She also loves the creativity of videos, graphics and blogs and the ability to measure and target results through analytics.

Cristina Artico

Account Executive

Cristina is a multilingual fashion & luxury management professional, with over 15 years experience in high profile multichannel retail, including Harrods, Selfridges & other premium locations. Following the birth of her son Jack, Cristina sought a more flexible working arrangement and has joined Four PR & Marketing to support on all of their Account Executive requirements. Through applying the skills learned from her high profile career in the fashion industry, Cristina makes juggling a number of accounts look like a walk in the park! Her can do attitude to everything that she approaches continues to be invaluable for Pam and the team.


Strategy & Consultation

Whether you’re looking for fresh ideas to inject into an existing marketing campaign or starting from scratch with a completely new brand, we can work with you to formulate strategies that are tailored towards helping you achieve your business objectives

Influencer Relations

Collaborative marketing is an extremely powerful way to get your brand noticed. Whether it’s engaging with bloggers and insta-influencers or forming powerful collaborations with partner brands, we can help you target those connections that will help you drive your business growth

Media Relations

Tell us your stories and we’ll work with you to amplify these through pitching and secure prime press positions for your brand in target media. We offer a dedicated consumer and B2B press office equipped to manage all of your proactive and reactive media engagement requirements

Social Media

The secret to delivering a great social media campaign is knowing your audience and engaging them in something they love. Four PR & Marketing offers a full social media service, from initial strategy to day-to-day management of Instagram, Facebook, Twitter and Linked In


Connections create opportunities and raising a profile is one of the best ways to start opening doors in your business network. We can help you build your personal profile across digital, print and social media channels as well as sourcing opportunities for you at relevant events

Content Creation

Your stories are our passion and we want to help you tell them to the world. We can create anything for you from a catchy press release or feature article to customised digital content such as powerful blog posts, online newsletters, engaging videos or quirky infographics

Sponsorship and Events

Experiential marketing plays a vital role when it comes to converting sales so whether its sponsorship sourcing and activation, event design & management or simply concept formation and ideation we can manage all of your event marketing requirements

Reporting and Analytics

Four PR & Marketing is all about creating genuine value through communication. We understand the importance of measuring success and quantifying return on investment so we have a number of systems in place to provide you with qualitative and quantitative analysis


Clients past and present

and more…


FOUR have not only been wonderful to work with from a personal point of view but have gone above and beyond to support us. Having spent only one day working with us we were on London Live and their continued support has been invaluable to the development of The 888 Collective


Jana Dowling, Founder of The 888 Collective

FOUR has supported us a great deal by applying their knowledge and experience of both PR and online marketing to the launch of our new British cosmetics brand; Delilah


Juliet White, Co Founder, Delilah Cosmetics

FOUR are one of those rare ‘just gets it – PR companies’. They have a keen eye for detail, and a genuine passion for consumer media relations.


Kelly Kilner, Communications Lead, Better 4 Programme

Pamela is an exceptionally talented professional with a great capacity to communicate exciting, concise and very clear messages to any audience


David Benitez, Head of Business Development Meetings, Connections Luxury, Meetings and Wellbeing

Since coming on board with Mums Enterprise Pamela’s impact has certainly been felt. We have never before had so much exposure to such a wide variety of press, bloggers and influencers but it isn’t just the sheer number it is also the quality and relevance of where we are being featured which has been amazing.


Lindsey Fish, Founder & CEO of Mums Enterprise Roadshow

FOUR are one of the most competent PR companies I have ever had the pleasure working with. A true expert in their field, their initiative and drive to work to the best of their ability will ensure they deliver excellent results. I would not hesitate to recommend FOUR to anyone.


Kirsty Hulse, Founder & MD, ManyMinds


If you want to find out more about how we work, or have a chat to explore ways that we might be able to help you – we’d love to hear from you

email – Pamela@four-pr.com

tel07825 567808