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Edinburgh Entrepreneur Crowdfunds to tackle Childhood Obesity across the UK

Cooking programme, supported by ‘RBS Back Her Business’ will work to reduce the horrifying reality that one in five children across the UK start school overweight or obese

Edinburgh entrepreneur, Amber Pattullo has today launched her crowdfunding campaign, ‘Cook with Me’ as part of the RBS Back Her Business competition. Her social enterprise is committed to providing affordable and accessible recipe packs for children across the UK that will reinforce healthy eating habits from an early age and contribute to the reduction of childhood obesity in the UK.

With 10% of all profits planned for donation to the local charity Juno, and the remainder used to subsidise sessions and grow the business offering, ‘Cook with Me’ is the first official children’s cooking programme that parents or early years settings can implement independently and know that the money spent, is helping others.

Amber Pattullo, founder of Cook with Me comments, “Currently one in five children in the UK starts school overweight or obese. ‘Cook with Me – Hands on cooking for your little one’ is committed to reducing this figure. Our social enterprise will provide affordable and accessible healthy recipe packs for children across the UK, aged 18 months to school age, for the use in early years settings or at home.”

The evidence supporting good nutrition in early years is clear. Practitioners and public health experts agree that giving a child a healthy start in life is vital as nutrition in the early years has consequences across the life course. Early years settings have an essential role in helping to support parents to establish good eating habits at the earliest opportunity.

Amber Pattullo continues, “Children love to bake and get creative but finding recipes that are in line with NHS nutritional guidelines can be tricky. Our business has worked to overcome these issues, as each of the recipes have been created to fit in with the Setting the Table document and NHS healthy eating guidelines, meaning they have no added sugar or salt thus promoting a healthy and balanced diet.”

Each ‘Cook with Me’ recipe pack has also been carefully designed to support positive wellbeing and develop numeracy and literacy skills. Children will gain practical life skills and a sense of achievement as they advance through the different stages.

“When we were in the early stages of developing these packs, we began running a pilot of weekly classes at our physical premises, ‘Nurture the Play’ in Leith so that we could assess the levels of interest. Our ‘Cook with Me’ classes have been fully booked each week since we launched, proving a clear demand for them. I’m a huge advocate for teaching children practical life skills and cooking is a fantastic way to teach this but to also incorporate a range of learning experiences, such as numeracy.”

Amber’s ‘Cook with Me’ crowdfunding project offers rewards in return for investment. Rewards can be purchased from as little as £8 which can be redeemed for a Cook with Me Class run at Nurture the Play, 5a Portland Gardens, Edinburgh, EH6 6NY. To find out more visit her crowdfunding page.

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Issued by:
Pamela Badham
FOUR PR & Marketing
T: 07825 567808
E: Pamela@four-pr.com

Notes to editors

About Amber Pattullo

My name is Amber Pattullo and I have two children; Charlotte is 2 and Taylor is 11. I have lived in Edinburgh for nearly 7 years now after moving here from Dumfries and Galloway. On my days off I am with my children, we like to take our puppy, Coco, to different beaches and let her run. We especially like to go to Aberdour and make a day of it. When my partner is back (he works abroad), we always take time off and visit our extended family and enjoy the green spaces around Edinburgh and The Lothians. 

About Cook with Me

Currently one in five children in the UK starts school overweight or obese – ‘Cook with Me – Hands on cooking for your little one’ is committed to reducing this figure. The social enterprise will provide affordable and accessible healthy recipe packs for children across the UK, aged 18 months to school age, for the use in early years settings or at home.

About RBS Back her Business

The crowdfunding programme forms part of Royal Bank of Scotland’s wider commitment to help, inspire and support a further 400,000 female-led businesses by 2025. The initiative will be developed UK-wide through NatWest in England and Wales, Ulster Bank in Northern Ireland and Royal Bank in Scotland.

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