UK Government’s “GREAT Inspirations” campaign celebrates those who have gone above and beyond for their customers, employees or communities
A trio of Edinburgh entrepreneurs have received national recognition for their responses to the Coronavirus pandemic, by being named as one of the faces of the UK government’s “GREAT Inspirations” campaign launched on the 1st July 2020.
- To help her business community post-COVID-19, Roz Colthart, founder of co-working hub Salon Studios, has launched Salonpreneur, a free digital platform to support self-employed salon professionals.
- One Year No Beer helped to tackle alcohol consumption during lockdown by offering their 28-day challenge for free, with the team sacrificing their own salary for three months.
- Robbie Allen launched The Thriving Box Company to support local businesses by enabling customers to shop for high-quality products such as artisan food, art and coffee, delivered straight to their door.
As businesses across the UK reopen and adjust to operating under social distancing guidance, the “GREAT Inspirations” campaign celebrates those who have gone above and beyond for their customers, employees or communities by innovatively adapting to a new way of working.
Dan Ramsay, Director of the GREAT Campaign, said: “The UK is an incredibly innovative nation and the businesses selected for the GREAT Inspirations epitomise this. In an incredibly difficult period they have adapted and found new markets, new customers and new ways of operating as well as helping their communities and keeping them safe.”
Roz Colthart, founder of Salon Studios and Salonpreneur comments, “When the pandemic hit, I knew that the salon industry, centered around tactility was going to be one of the worst affected so I created Salonpreneur to support self-employed salon professionals. I’m so delighted that we’ve managed to help so many people and I’m honoured to have received this recognition.”
Ruari Fairbairns, founder of One Year No Beer comments, “Over 7,000 people signed up to our free support service and I’m just so grateful for the incredibly quick thinking, open hearted support and passion that the OYNB team demonstrated during these hard times. This has been such a great opportunity for us to help so many people.”
Robbie Allen, founder of Thriving Box Company comments, “Since launching, The Thriving Box Co has delivered over 5,000 gift boxes throughout the UK, generating £200,000 in revenue for small independent businesses. We’re so proud to have been able to provide this critical lifeline for businesses across the UK.”
Over 80 companies from a wide range of industries across the UK were selected for the campaign, representing just a small proportion of the businesses that have adapted and delivered for their customers over the past few months.
“GREAT Inspirations” have fantastic stories to tell from the food suppliers who made sure vulnerable customers had full fridges, to manufacturers repurposing their production line to support the national effort. Others developed creative solutions to keep communities connected while some delivered socially distanced entertainment.
“GREAT Inspirations” has been delivered by the GREAT Britain campaign, the UK Government’s international marketing campaign, showcasing the best of Great Britain and Northern Ireland, encouraging the world to visit, study and do business with the UK.
The GREAT Inspirations can be viewed in full at https://www.greatbritaincampaign.com/inspirations