Our work The Bruntsfield Hotel x Axiom Hospitality
The Brief
Axiom Hospitality worked with Four Marketing Agency to manage the launch of ‘Neighbourhood’ - a kitchen, bar and garden at the well-loved Bruntsfield Hotel, Edinburgh.
The Action
Our team created a tailored PR launch strategy to announce Axiom Hospitality’s launch of The Bruntsfield Hotel’s ‘Neighbourhood’ eatery which included conceptualising a launch event, creating PR strategy to achieve KPI’s, designing a targeted stakeholder strategy and coordinating a launch event. We also provided event support during the launch and coordinated a number of VIP press and influencer visits to secure stand out press coverage both on line and off line in all key media targets.
The Result
Four successfully secured over 25 pieces of coverage for the Axiom Hospitality x Bruntsfield Hotel launch, resulting in over 35 million opportunities to see. Notable coverage hits include The Scotsman, Edinburgh Live, Edinburgh Evening News, The Herald, DRAM, Taste Magazine and Scottish Licensed Trade News.
Client feedbackDon’t just take it from us! Here’s what Anael Peu, Chief Commercial Officer, Axiom Hospitality, had to say:
The speed, enthusiasm, creativity and attention to detail that Four put into everything they did for The Bruntsfield Edinburgh is evidenced in the amount and quality of the press coverage they generated. They work seamlessly, professionally and in total synergy.